May 02, 2011 at 02:45 PM
written by Unveils Partnership Strategy announced today that it is partnering with HBO to deliver a daily, branded online newspaper to fans of the network's new series, Game of Thrones, based on George R.R. Martin's epic fantasy books. The partnership represents a first step towards's brand partnership strategy which it says will help brands 'engage, discover and communicate with their audiences through highly targeted and relevant content.'

"As the volume of social media content on the internet grows, curation tools such as offer an immense value to consumers" said Sabrina Caluori, director of Social Media & Marketing, HBO. "We are excited to use this innovative platform to deliver a branded, highly relevant, daily Twitter newspaper to Game of Thrones fans." is a website that lets individuals create personal newspapers by aggregating content around their specified interests. Presented in an easy to read, newspaper-style format, users can access's by visiting the website or choosing to have it sent to their personal e-mail account. Here's an example of a created for sports business by Mike Mahoney of the Carolina Panthers.

The Game of Thrones daily newspaper provides a sneak-peak to's much anticipated new branding and skinning functionality, as well as advanced curation and management features that will soon release to their publishing base.

Photobucket #newstag