Sep 27, 2011 at 09:10 PM
Paramount Finds Multiple Marketing Partners For Footloose Remake
The much anticipated release of Paramount Pictures' Footloose remake will have some heavy marketing clout from a wide range of promotional partners. today announced their national promotional partners in support Footloose opens nationwide on October 14th. Aiming to reach a diverse audience, Paramount has partnered with HSN, Herbal Essences, Greyhound, Bootbarn, Salon Perfect, Walgreens and Foot Petals for promotional marketing support tied to the upcoming film release.
"This strong roster of partnering brands supporting the film hits every target audience," commented LeeAnne Stables, Executive Vice President of Worldwide Marketing Partnerships at Paramount. "These campaigns have given us extra consumer reach on television, in grocery, at retail, online and even on Greyhound buses."
Paramount's Footloose partnerships include:
HSN – A 24-hour Footloose-themed HSN event will take place on Wednesday, October 12 across all of HSN's platforms, including on-air, HSN.com and HSN mobile showcasing designer footwear brands and other brands of merchandise including denim, beauty and accessories from leading designers. Designers Matt Bernson Special Project, Vince Camuto, Steven by Steve Madden will also have exclusive styles including their own version of the film's iconic red cowboy boots. Movie branded merchandise and the movie soundtrack will also be part of the HSN Footloose sales offering. Information can be found at HSN.com/footloose.
Herbal Essences Shampoos and Conditioners - A national Herbal Essences "Get the Look" campaign inspired by the movie. Support includes advertorials in Shape, OK! and Glamour Magazines, an FSI, online media and sponsorship of a UGC dance video contest promoted online and in select theatres in top markets.
Greyhound – Greyhound buses are seen in the film, and the company is taking that association with the movie even further by offering a national "Cut Loose" sweepstakes giving consumers the chance to win Greyhound tickets and Footloose-themed prizes. Support includes counter cards in 90 Greyhound stations, messaging on boarding passes, ticket jackets and online banner ads.
Bootbarn - A national partnership featuring a sweepstakes supported with in-store point of sale materials in more than 80 retail locations, direct mail, e-blasts, and online at bootbarn.com.
Salon Perfect - Salon Perfect, the growing beauty brand of lashes and brow products sold exclusively at Walmart, is supporting the film with full-page ads in Lucky, Teen Vogue and In Touch Weekly magazines, retail displays at 4,000 Walmart stores, presence on their Times Square electronic board, online banner ads and a national sweepstakes.
Walgreens - Walgreens will tie in the film in association with their "Walk with Walgreens Program", encouraging consumers to participate in walk events in their city and extend the stay healthy message. When members sign up for the walk, they will receive exciting Footloose-themed rewards including movie tickets and music downloads. The program will be promoted in via point-of-sale and program booklets in US stores, Walgreens.com, and at events in major U.S. cities.
Foot Petals – Foot Petals has created special edition Footloose-inspired shoe cushions which will be sold exclusively on HSN, in-store at Dillard's and online at zappos.com. In-store displays and on-pack messaging will support the movie themed tie-in.