Nov 09, 2010 at 11:47 PM
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PBA and Brunswick Renew Three-year Sponsorship

The PBA and Brunswick Bowling & Billiards have announced a three-year extension of Brunswick’s sponsorship of the Lumber Liquidators PBA Tour and Senior Tour as official lane maintenance and capital equipment supplier.

PBA will use Brunswick Authority22 lane machines, cleaners, conditioners and cloth exclusively on the PBA Tour and the Senior Tour. In addition, Brunswick will furnish the bowling equipment for PBA arena events conducted during the next three seasons, including GS pinsetters, ball returns, Vector scoring systems, and Pro Lane synthetic lanes.

“The PBA is gratified to be able to continue and expand upon the relationship it has had with the world’s leading bowling product company since the formation of our organization 52 years ago,” said PBA CEO and Commissioner Fred Schreyer. “The enduring nature of our partnership with Brunswick points to the importance of bowling industry leaders working together to serve the best interests of the sport.”

Brunswick will also supply the bowling pins to be used during televised PBA Tour events and will be the preferred bowling ball brand at PBA Tour pro-am events.

“We are pleased to continue our sponsorship of the PBA Tour,” said Brent Perrier, President Brunswick Bowling Products. “Our long-term relationship with the PBA has demonstrated that both companies are committed to the growth and success of competitive bowling. By continuing to be the choice of equipment for the PBA, Brunswick maintains its industry-leading status to help build the future of the sport.”