Oct 09, 2012 at 08:40 PM
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Pepsi Promotes Gameplay With 'Social' Vending Machine

Pepsi has launched a touch-screen Interactive Vending machine that allows consumers to buy, gift and play games with PepsiCo beverages. The pilot program is currently being tested at five General Growth Properties malls throughout the U.S. with hopes of a wider roll out if the pilot is successful. Among other things, the vending machine lets you share Pepsi with your friends via a gifting feature.

"Pepsi's Interactive Vending machine is the next generation of the Social Vending prototype launched last year and is part of a broader global platform of equipment innovation we're developing to engage consumers," said Mikel Durham, Global Growth officer, PepsiCo Foodservice.

“Our shoppers deserve and expect a shopping and entertainment experience like no other. We attempt to take the traditional and add an experiential component to everything we do. Pepsi is transforming the soda vending machine into an interactive, state-of-the-art, must-see experience,” said Melinda Holland, senior vice president, Business Development, General Growth Properties, Inc. “It’s the kind of experience we want to provide our shoppers. We have a successful, longstanding relationship with PepsiCo and are excited to be a part of this exclusive vending pilot program.”

Further rollout and technology enhancement of Pepsi’s Interactive Vending machine is currently being considered and tested. Interactive Vending technology is also being considered for future use by other PepsiCo brands and businesses.

To learn more, visit pepsiinteractivevending.com.