Performance-Enhancing Beer Pokes Fun At Olympic Partners
No stranger to stirring up sponsorship controversy, Scottish brewery, BrewDog, has come up with an interesting way to tap into the Olympic buzz. Tired of seeing fast food and sugary drink Olympic sponsors, the company created a 6.5% India Pale Ale infused with creatine, coffee, guarana, ginseng, gingo, maca powder, matcha tea and kola nut.
Here's the viral video, which it seems may test the limits of trademark law:
"It is about time the greatest sporting event on the planet was not sponsored by fast food companies, sugary fizzy drinks producers or monolithic multi-national brewers. A burger, can of fizzy pop and an industrial lager are not the most ideal preparation for the steeple chase or the dressage (for human or horse). So we decided to give the athletes something that was going to make them happier and better. A way to relax before a big event and at the same time increase the chances of winning."
If you're so inclined you can actually purchase BrewDog via the company's website.