PGA Tour Extends Credit Card Partnership Through 2016
MasterCard, a PGA Tour sponsor since 1995, has agreed to an extension of their marketing partnership through 2016. The continued relationship will provide MasterCard cardholders with unique golf experiences, privileged access to top PGA Tour tournaments and properties, as well as golf-related savings and offers.
"Golf is a passion point for many of our cardholders," said Chris McWilton, President, U.S. Markets, MasterCard. "The TOUR has helped us to provide our cardholders with golf experiences and access that bring them closer to the game in a truly unique manner. By aligning our brand with the things that matter most to our cardholders, we're able to deliver on our brand promise and ultimately further cardholder loyalty."
With the sponsorship renewal, MasterCard will expand Tour-related cardholder benefits at key PGA Tour tournaments and courses, as well as introduce new programs at select tournaments including Best Seats in the House where MasterCard cardholders have the opportunity to "text to win" for upgraded hospitality; Tournament Advantage, A selection of top tournaments where cardholders receive special grounds ticket purchase opportunities, as well as on-site savings; and Priceless Lessons, where cardholders are provided a unique opportunity to "text to win" a one-time, 20-minute putting lesson with a PGA Tour player.
"We are excited about the programs that MasterCard is implementing for its cardholders who enjoy watching and playing golf," said Tom Wade, Chief Marketing Officer of the PGA Tour. "MasterCard continues to be very creative in developing marketing programs centered on its relationship with the PGA Tour. MasterCard also has been a vital part of the success of the PGA Tour and we are pleased to announce this four-year extension. We look forward to working with MasterCard to bring these cardholder programs to life."
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