Mar 21, 2011 at 07:56 PM
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Philips Partners With World Sleep Day

The recently published Philips Index for Health and Well-being consumer research study, conducted across 23 countries and involving more than 31,000 people, revealed that 35 percent of people do not feel they get enough sleep, impacting both their physical and mental health. The next logical step? Sponsor 'World Sleep Day.'

Royal Philips Electronics has brokered a partnership with the World Association of Sleep Medicine (WASM), as official sponsor of World Sleep Day 2011, which was held last Friday March 18. This partnership illustrates Philips’ expanding efforts to increase awareness of how sleep impacts people’s health and well-being all around the world, on a daily basis.

“Philips is honored to be working with the World Association of Sleep Medicine,” commented Dr. David White, Chief Medical Officer for Philips Home Healthcare Solutions and a Professor of Sleep Medicine at Harvard Medical School. “Through the sponsorship of the World Sleep Day we aim to increase people’s understanding of the seriousness of sleep disorders, such as obstructive sleep apnea (OSA) which, if not properly managed, can have a significant impact on a person’s health and well-being.”

“We’re excited to be working with Philips in raising awareness of the significant and increasing impact lack of sleep is having on people across the world," Antonio Culebras, Professor of Neurology at SUNY, Upstate Medical University in New York, and co-Chair of World Sleep Day said.

Philips is not alone as sponsor, Pampers has sponsored World Sleep Day in order to build awareness for the importance of good sleep quality for babies’ development. To that end, Pampers also launched the “Golden Sleep Morning Smile Campaign.” Biopharmaceuticals company, UCB CNS also sponsors World Sleep Day.

“More than ever we recognize how important a good night’s sleep is to our health and well-being, and our ability to function properly during the day. Through the SimplyHealthy@Schools program, we hope to be able to bring this lesson to the classroom and ensure children around the world can benefit from a better understanding of the day-to-day impact of sleep,” said Dr. Blunden, Pediatric Sleep Research Fellow at the Centre for Sleep Research, University of South Australia and director of the Australian Centre for Education in Sleep (ACES).

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