PhillyInc: Phillies Find Financial Splendor in Grass
Anyone who's listened to a Philadelphia Phillies radio broadcast this season has heard the commercial for a grass seed that's the same as the one used at the team's ballpark.
It's catchy because rather than hearing players Jimmy Rollins or Ryan Howard pitching for the seed, you hear from Citizens Bank Ballpark's head groundskeeper, Mike Boekholder.
And it's all part of a multiyear deal between lawn-care behemoth Scotts Miracle-Gro Co. and Major League Baseball that was struck in January. It's a sponsorship, licensing, and advertising package that's led to Scotts' being "Official Lawn Care Company of Major League Baseball."