PNC Re-Ups Pistons Presenting Sponsorship
PNC Bank has renewed its presenting sponsorship of the Detroit Pistons for the 2011-12 regular season and playoffs. With the renewal, PNC Bank will enter its fourth season as the team’s official banking partner.
“Through the first three seasons we have developed a community-driven partnership with PNC Bank and we have proven that our relationship will go much farther than a simple promotional platform,” said Pistons President & CEO Alan Ostfield. .
As presenting sponsor, PNC Bank will be included in drops/logos on all television, radio and print ads; the PNC Bank logo on Pistons tickets and pocket schedules; in-arena advertising for PNC Bank; prominent placement of its logo on the Pistons.com web site; the PNC Bank logo incorporated into Pistons staff uniforms and point-of-sale signage at all Locker Room stores.
PNC will also continue to use the partnership to market PNC Pistons Affinity Check Cards and in the bank's rewards program. As part of the deal, PNC Bank customers will receive 20 percent discounts on merchandise at official Pistons Locker Room stores.
The Pistons will continue to support PNC's community relations efforts, including PNC Bank’s Grow Up Great program, which last year included the giveaway of Grow Up Great booklets to the first 5,000 fans attending our annual Kids’ Day game.
“I have attended PNC Bank’s Grow Up Great school assemblies and am extremely impressed. The programs are both entertaining and educational with messaging by PNC Bank and entertainment by our mascot Hooper and Coach Aaron, our Year-Round Hoops Director,” continued Ostfield. “Thousands of kids connected with the entertaining program and the important messaging providing benefits to the kids and both organizations.”