Apr 28, 2011 at 09:20 PM
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Power Balance Named Presenting Sponsor of Rock 'n' Roll Marathon Health Expos

Balance wristband maker, Power Balance, is the new presenting sponsor of 16 Rock 'n' Roll Marathon Health and Fitness Expos throughout 2011. Terms of the deal, which was announced today, were not released.

The 2-day expos will accompany each of the Rock 'n' Roll events, reaching 16 markets: New Orleans, Dallas, Nashville, San Diego, Seattle, Chicago, Virginia Beach, Philadelphia, San Jose, Denver, St. Louis, Los Angeles, Savannah, San Antonio, Las Vegas, and Phoenix. Power Balance will sponsor the two-day Expos, featuring the latest in running technologies, fitness apparel, health and nutrition information, in addition to providing race packets to participants. As part of the partnership, Power Balance will be featured in all online, marketing and press materials relating to the Expos, as well as in select national, regional and local event advertising.

"Becoming the presenting sponsor of the Rock 'n' Roll Marathon Series Health and Fitness Expos is the result of overwhelmingly positive feedback we have received from elite and amateur runners alike," said Josh Rodarmel, co-founder of Power Balance. "We are delighted to take the logical next step in the endurance sports world."

"In 16 markets across the country, Power Balance will be able to reach a broad base of athletes through this Expo sponsorship," said Scott Dickey, President of Competitor Group, Inc. "We're pleased to have them as a partner and see it as a great fit, as our Health & Fitness Expos are the perfect place for showcasing new and innovative products that participants can try for themselves."

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