Feb 01, 2010 at 06:10 PM
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Powerbar Partners For Powder Updates

PowerBar, an official sponsor of the Winter Dew Tour, is hitting the slopes this winter with the iPhone's top downloaded snow report app, Ski Report, from SkiReport.com.

In addition to getting weather updates, checking powder points and viewing ski cams; iPhone users will have access to nutritional information, athlete profiles, videos and free product samples of new PowerBar Gel Blasts energy chews via app.

"The winter sport community is constantly on the go and looking for a quick resource of relevant information to support their outdoor experiences," said Todd Manion, PowerBar Global Strategist. "Ski Report is a tremendous app and the ability to deliver a wealth of practical winter ski and snow content and nutritional information is a winning formula."

The PowerBar iPhone app sponsorship, which runs through the end of March, is timed to launch in support of the Winter Dew Tour, which kicked off last month.

"PowerBar's sponsorship of Ski Report demonstrates the contextually-relevant and targeted media opportunities brands and agencies are embracing through apps," said Chris Cunningham, founder and CEO of appssavvy. "Our goal is to connect developers and publishers of apps with brands and agencies in meaningful ways so that the utility is improved thanks to the advertiser support. Teaming up PowerBar and Ski Report is a tremendous win for everyone involved, especially ski and snow enthusiasts."

"Ski Report is all about bringing the latest snow information to winter sports thrill seekers, as well as publishing back their reports and experiences on the slopes to the community," said Jon Brelig, founder of SkiReport.com. "Our partnership with PowerBar simply enhances the experience through great content and products."

The campaign is led by appssavvy, a direct sales team for the social media space, in partnership with PowerBar's agency OIC.

photo credit: skireport.com