Projection Mapping Helps New Balance Make a Splash
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While Nike and adidas spend hundreds of millions of dollars marketing their products, New Balance is benefiting from the insightful work of an artist named Hayoung Jung. Jung created a captivating viral piece promoting the New Balance 1300 shoe using projection mapping that is destined to attract a multitude of views.
The 1:36 viral piece is a simple, yet extremely effective piece as it uses a variety of colors, illuminations, and designs to draw the attention of viewers to the shoe. Check out the amazing video below:
Brian Gainor is a passionate sports marketer with agency experience as well as an extensive background working in the NFL, NFL Europe, and collegiate athletics. As a Sports Partnership Activation Consultant, Brian created Partnership Activation, Inc. to provide sports business professionals with "industry best practices" - creative ideas that provide opportunities to generate incremental revenue.