Oct 23, 2009 at 08:21 PM
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Property of the Week: Tour of Virginia

Looking for a unique way to the more than 420,000 residents living in Roanoke and Harrisonburg areas and the more than 7.6 million people in Virginia through sports and entertainment? If so, now's the time to start thinking about 2010 opportunities like the Tour of Virginia.

What is the Tour of Virginia...

The Tour of Virginia is a five-day professional road cycling race and rolling street festival designed to showcase the unparalleled natural beauty, unique history, and inviting places to passionately live, work, and play in the Commonwealth of Virginia, through sport.


Who watches?

According to the National Association of Sporting Goods Retailers, cycling is the second most popular recreational activity in the United States, even without being a major TV sport. Check out cycling's demographics.

What kinds of companies would sponsor cycling? Check out the sponsors for USA Cycling.

So now you or someone you know might be interested in learning about sponsorship opportunities!

While you're here, take a look at past entries for Property of the Week.