Jan 17, 2012 at 09:19 PM
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Quaker Oats Kicks Off Fire Jersey Deal With YouTube Video

After several days of speculation that Quaker Oats would soon sign a multimillion dollar jersey sponsorship with MLS' Chicago Fire, today the team and PepsiCo-owned, Quaker Oats, confirmed the deal and then put up this video to promote the new partnership. While other social media channels like Twitter and Facebook are almost always used to announce new sponsorships, relatively few sponsorships are kicked off on YouTube. The video features several of PepsiCo's staple products including Quaker Oats, Quaker Oats Snack Bars and Gatorade. Well played...