Recycling Co. & Boy Band Team Up
The boy band WOW, has signed a sponsorship agreement with Creative Recycling Systems (CRS), a Tampa, Florida based company that specializes in the recycling of electronics. Together WOW and Creative Recycling Systems plan to encourage friends, family, and fans to be responsible in the effort of recycling electronics. The deal, which encompasses tour support, print and online media, will begin with WOW's first two Canadian performances in Toronto, Ontario January 15th and Montreal, Quebec January 16th.
"It is now known that we can stop mining for metals like gold, one of the single most polluting activities on the planet and save our forests, rivers and the animals that live there," says Lisa Pizarro-Yob, COO of Creative Recycling Systems.
In December, über concert and venue-promoter, Live Nation teamed up with Waste Management to launch Recycling Rocks, an initiative similarly intending to "make music greener."
"WOW is a positive role model and is the perfect liaison to the Tween/Teen Market which own electronic devices that can be recycled. The future of the planet is in the hands of our kids and WOW is the future of what a pop group should represent," she continued.
WOW consists of five teen boys ages 15-20 years old (Frankie Zulferino, Eddie Moody, Jake Lauckern, Michael Rechner and Kyron Correia).
Creative Recycling Systems hopes that, with the WOW affiliation, the importance of recycling electronics such as cell phones, laptops, computers, iPods and even Wii Systems to the Tween/Teen market on a peer-to-peer level.
"This group is the most talented, positive and energetic group I have ever worked with and scream corporate sponsorship. We are getting so many calls now due to the rise in the group's popularity that we felt the time was right to start aligning ourselves with great companies like CRS. WOW is geared to do what New Kids on the Block did in the 80s and the Backstreet Boys did in the 90s," says Rockworx Entertainment CEO, Paris D'Jon, the group's manager.
Can WOW make teen girls fall in love -- with recycling??