Red Wings Name First Presenting Sponsor in Franchise History
Network marketing company, Amway, will become the Detroit Red Wings' first-ever presenting team sponsor, according to Crain's Detroit Business. The deal, which is expected to be announced later today will be closer to the Ada, Michigan-home than many of the company's other sports sponsorships including naming rights with the Orlando Magic's arena and jersey sponsorships with the San Jose Earthquakes and Los Angeles Sol.
As part of the deal, Amway's Nutrilite products will become the official vitamins and nutritional supplements of the Red Wings. The presenting sponsorship will build on the partnership that Amway and the Red Wings made last November, which gave Amway the exclusive rights to place its logo on the official Red Wings' practice jersey as well as dasher board signage during Wings home games.