Red Wings Seal Patch Partnership with Amway
The Detroit Red Wings have signed an agreement with Amway that gives the multi-level marketing company the exclusive rights to place its logo on the official Red Wings practice jersey as well as dasher board signage during Wings home games. The practice jersey is worn by Red Wings players during all practices and morning skates, both home and away, throughout the entire regular season and playoffs.
The Amway logo patch will appear on the upper right front of the Wings practice jerseys beginning with Wednesday's morning skate. Reebok's logo will remain on the upper left of the jersey front. The partnership is one of four active jersey sponsorships in the National Hockey League, joining Calgary, Vancouver and Chicago.
"When the National Hockey League created the opportunity for the practice jersey sponsorship, Amway emerged as an ideal partner for the Red Wings," said Steve Violetta, the Red Wings senior vice president of business affairs. "As a Michigan-based company that is an active sponsor in several sports, we are very pleased with this alliance and look forward to an exciting future with our new partner."
The patch partnership is the latest in a string of sports sponsorships the consumer products company, which uses a networking marketing structure, has recently secured. Amway holds the naming rights to the Amway Center in Orlando which is home to the NBA's Orlando Magic and are the presenting sponsor of Major League Soccer's San Jose Earthquakes.
"Amway's sponsorship of the Red Wings practice jerseys is a great way for us to invest in our company's home state. As one of Western Michigan's largest employers we're very excited to align with another Michigan powerhouse," says Jori Hartwig, Vice President of Marketing for Amway North America. "Detroit may be Hockeytown but the Red Wings have loyal fans everywhere. Our Independent Business Owners across the country will be proud to see the Amway name associated with an organization that has such a long tradition of winning and investing in its community."