May 03, 2011 at 04:16 AM
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Report: 007 To Set Product Placement Record

Will the real greatest movie ever sold be the new James Bond flick? According to a report in The Australian, Sony and MGM expect to raise $45 million from brand product placement for Bond 23, twice as much as the previous record for product placement in a film. The paper's source is a 'New York marketing executive.'

A $45 million take would cover roughly a third of the budget to make the film according to the report.

Read more on the new 007 from The Australian and then take a look at the 10 worst movie product placements of all time.