Report: 007 To Set Product Placement Record
Will the real greatest movie ever sold be the new James Bond flick? According to a report in The Australian, Sony and MGM expect to raise $45 million from brand product placement for Bond 23, twice as much as the previous record for product placement in a film. The paper's source is a 'New York marketing executive.'
A $45 million take would cover roughly a third of the budget to make the film according to the report.