Jan 19, 2011 at 02:07 PM
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Report: Alaska Airlines Makes $6M Bid For Hec Edmundson Pavilion

The Daily on the University of Washington reports that Alaska Airlines has made a bid for the naming rights to Hec Edmundson Pavilion. If approved by the Board of Regents, the Daily UW reports that the deal will be a five-year deal worth approximately $6.1 million.

The Daily UW says... "Alaska Airlines offered the UW $400,000 in cash annually, $25,000 in travel benefits, 20 MVP Gold memberships — which are valued between $5,000 and $10,000 each — and $175,000 per year for additional sponsorship opportunities with IMG Collegiate."

Read more on the deal from The Daily UW

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