Report: Disney, Mastercard Ink Massive EMEA Partnership
Yahoo! France is reporting that The Walt Disney Company, Euro Disney Associated and MasterCard have agreed to a major sponsorship deal that will run through 2017 and cover Europe, the Middle East, Africa, Russia and the CEI (Community of the Independent States). The agreement will make MasterCard the official payment services partner of The Walt Disney Company, for these regions, and will provide the credit card company with benefits across Disney's motion pictures business, more than 100 Disney Stores across the region and at Disneyland Paris.
"The unique enchantement of Disney does not have price", declared Javier Perez, President of MasterCard Europe. "To come together with such a valued partner for the benefit of our cardholders is true marketing magic."
"As companies, we share a commitment to service, technological innovation, and magical experiences for our Guests," Philippe Gas, CEO Euro Disney Associés S.C.A. said. "Disneyland Paris creates live family entertainment and Disney memories that last a lifetime and we look forward to finding additional ways to do the same for more than 500 million MasterCard and Maestro cardholders across the region."
The partnership will reportedly provide MasterCard with both b-to-b and b-to-c benefits, including:
More details to come..