Report: STP Set For Big Return To Nascar
ESPN is reporting that motor oil brand, STP, will make a big sponsorship announcement this afternoon. ESPN's Ryan McGee writes:
On Wednesday afternoon, STP will announce its return to big league racing, an aggressive sponsorship plan that will have the old familiar "racer's edge" mantra back in NASCAR's Sprint Cup and Nationwide Series as well as the NHRA, plus multiple racetrack sponsorships.
The move, ESPN reports, is part of a new strategy to more cost-efficiently embed its brand in racing by sponsoring multiple motorsports venues for shorter periods of time.