Nov 09, 2010 at 06:36 PM
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Rock 'n' Roll Marathon Series Gets Pain Relief Partner

Hygenic/Performance Health, makers of Biofreeze and Perform Pain Relievers and Thera-Band Progressive Resistance products, today announced that it will be the official external analgesic for the 2010-2011 Rock ‘n' Roll Marathon Series, the 17 city event series famous for lining race routes with live concerts. Deal terms were not released.

The agreement provides Perform products access to thousands of Rock ‘n' Roll participants at each of the events across the country, as Perform Pain Relieving Gel samples will be offered at the Health & Fitness Expo booth, and samples will also be placed in bags given to each participant at the 17 events.

Perform Pain Reliever is a cold therapy external analgesic available in gel, spray or roll-on applications, designed to target everyday aches and pains as well as chronic pain.

“Whether it's sore muscles or aching joints, runners certainly experience a wide range of pain-related issues so this partnership allows us to offer our participants a product that's useful in their daily life,” said Scott Dickey, President of the Competitor Group. “There's certainly a natural tie-in and we're excited to partner with Perform.”

“Our client base is largely the so-called ‘weekend warrior', someone who is extremely active in their free time,” said Scott Matolka, Director of Marketing for Hygenic's Consumer Retail Marketing group. “Working with the Rock ‘n' Roll Series really gives us the ability to communicate directly with those active, high energy people who are likely to need and appreciate what Perform products offer.”