Jun 17, 2011 at 01:38 AM
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Rolex Named Official Timekeeper of the WTA Championships

The WTA and Rolex have signed a six-year agreement which makes the watch company the official timekeeper for the TEB-BNP Paribas WTA Championships. Rolex will receive global exposure across all WTA marketing platforms, including broadcast, digital and on-court branding.

"Rolex is a world class global partner of professional tennis, and will make a terrific addition to our year-end finale in Istanbul," said Stacey Allaster, Chairman and CEO of the WTA. "Rolex's brand values include prestige, accuracy and the pursuit of excellence and I can't think of a better brand for the WTA to align with based on our shared values. Having one of the world's most prestigious brands as the official timekeeper shows the business alignment of women's tennis as a global marketing platform."

The new partnership marks the sixth major deal signed by the WTA since the beginning of last year.