Oct 28, 2010 at 08:21 PM
written by John Helmer, Dances With Bears

Russian Diamond Producer Looking to Borrow Its Way to $100M Sponsorship?

One of every ten dollars Alrosa is hoping to borrow from investors this month has been provisionally set aside to advertise Alrosa at the next three Olympic Games – London, Sochi, and Rio de Janeiro. This is the largest purse of Russian philanthropy, advertising, or giveaway ever publicly offered to western bond buyers to approve, and to fill.


photo credit