Samsung Dials Up Glee Tour For 4G Promo
Samsung and AT&T have partnered with the upcoming Glee Live! In Concert! tour in North America to promote the Samsung Infuse 4G. Terms of the deal were not released.
"AT&T is always looking for opportunities to connect with our customers and bring them closer to the people, places and events that matter most," said Eric Goldfeld, executive director, National Marketing, AT&T Mobility and Consumer Markets. "Through our association with Samsung, we are excited to bring the Glee experience to our customers in ways they cannot get anywhere else, including access to exclusive wireless ringtone and wallpaper and opportunities to meet a Glee cast member at select stores."
Samsung's associate sponsorship of the Glee Live! In Concert! will be focused around their newest mobile device, the Samsung Infuse 4G offered exclusively at AT&T.
"The Glee Live! In Concert! tour is a great way for us to engage our consumers with an immersive and interactive experience that will give them a chance to learn more about the Infuse 4G," said Paul Golden, Chief Marketing Officer, Samsung Telecommunications America. "We're also thrilled to provide Glee fans in North America the chance to be part of one of the most in-demand concerts through our national promotion that we will be launching in conjunction with the tour."