Samsung Goes After Fashion Set With Rag & Bone Alliance
AT&T and Samsung Mobile today are launching an innovative brand alliance with hot fashion brand, Rag & Bone, for the U.S. launch of their upcoming device, the Samsung Galaxy Note. Available in AT&T stores later this month, the Galaxy Note consolidates the core benefits of a tablet while maintaining the portability of a smartphone. As part of the alliance, AT&T and Samsung Mobile have teamed up with Rag & Bone for the advertising campaign (below) and the telecom partners will serve as the title sponsor of the Rag & Bone Fall Winter 2012 Mens and Womens Collection shows at New York Fashion Week.
As a part of the sponsorship, Rag & Bone designers Marcus Wainwright and David Neville have designed a custom case for the Galaxy Note and will host the Galaxy Note U.S. launch party during New York Fashion Week on February 14th.
"Working with Samsung on this project has been a very exciting process. We are looking forward to the release of the Galaxy Note and to be involved in the launch of such a cool device that merges technology and design," said Neville and Wainwright of rag & bone.
"The Galaxy Note is the perfect device for designers, such as Neville and Wainwright, as it allows everyone to sketch out thoughts and ideas, and easily share – no matter where you are," said Dale Sohn, president of Samsung Mobile.
AT&T, Samsung and Rag & Bone have created a co-branded advertising campaign, which will launch later this month, to promote the Galaxy Note. There is also a Facebook page dedicated to the alliance, which features daily giveaways including Rag & Bone gift cards and merchandise, Samsung Galaxy Note devices, VIP passes to the brand's Fashion Week show and postings by the designers.