Satellite TV Co. Celebrates Death of Commercials. With New TV Commercials.
In a not so subtle bit of irony, DISH Network's new multi-million dollar “Only the Hopper” ad campaign, which starting today will include television, radio, print and digital ads, celebrates the death of one of the mediums it plans to use. The new campaign follows the Boston Guys as they demonstrate how the second-generation Hopper enables customers to watch their live and recorded home television content on Internet-connected tablets, smartphones and PCs at no additional charge. The new ads will likely up the ante in DISH's ongoing fight with the networks, which are suing the Colorado-based company over its new Hopper ad-skipping technology.