Sep 27, 2012 at 08:18 PM
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Say Hello To The Soccer Ball That Turns Play Time Into Fundraising

Using patent-pending technology, New York's Unchartered Play, Inc. has come up with a unique way to raise money for charities. The Ludo ball tracks the time you spend playing with it via an embedded chip and wirelessly uploads playtime data to The Play Fund, Uncharted Play's new online giving platform. With the Ludo and The Play Fund, your play time is converted into currency that can be used to donate real-world items to support social projects. Users can select different causes to support with funds being raised by the purchase price of the ball and from corporate sponsors, according to PSFK.