SeaWorld Signs 10-Year Sponsorship With Coca-Cola
SeaWorld Parks & Entertainment has signed a 10-year agreement with The Coca-Cola Company that will make Coca-Cola the "Official Refreshment Beverage" of all SeaWorld parks beginning in January of next year.
The new agreement includes product offerings, consumer promotions and sponsorship opportunities designed to maximize marketing collaboration and activation. Coca-Cola fountain beverages will be made available to park guests throughout the company's 10 parks including at restaurants, dining services, mobile carts and vending areas. Products will include Coca-Cola, Diet Coke, Sprite, Coke Zero and Dasani as well as other non-alcoholic beverages including soda, water, energy drinks, teas, juices and even coffee through its Georgia Coffee brand.
"The Coca-Cola Company's exceptional beverage brands, significant global reach and, most importantly, inspiring commitment to global citizenship will make for extraordinary joint programs," said Jim Atchison, president and chief executive officer for SeaWorld Parks & Entertainment. "Our two companies share a like-minded mission to make a positive difference in the world and we are thrilled at the endless possibilities to create new products and programs that will benefit our guests, our communities and the natural world."
"We are happy that SeaWorld Parks and Entertainment is now a member of the Coca-Cola family," said Stefanie Miller, Group Vice President of Strategic Properties for Coca-Cola Refreshments. "We look forward to leveraging our joint sustainability activities and brands to inspire and refresh SeaWorld Parks and Entertainment consumers through unique, value-added programs."