Shazam Promotion Lets Fans Plan Artist Tour
Multi-platinum recording artist, Demi Lovato, isn't planning her own tour. That's because she's teamed up with music service Shazam, and for the next three weeks, fans can help book a tour stop in their own city every time they Shazam her current hit single, “Neon Lights.”
The tour schedule will be booked based on the cities throughout Europe generating the most "shazams" for Lovato's new single, "Neon Lights." This information will be used to help shape the routing of Lovato's 2014 European tour. This is the first time that Shazam has done an artist promotion of this nature.
“This is a fantastic way for Shazam to help Demi Lovato fans across Europe easily cast their vote to have her play in a city near them,” said Peter Szabo, Shazam’s Head of Music. “Shazam makes it easy for music fans to extend their relationship with their favorite artists, whether it’s seeing the lyrics, buying the tracks they love or, now, casting their vote to see them in concert.”