SI Swimsuit Issue Gets First Ever Official Razor
Gillette and Olay are joining forces to launch the new Gillette Venus & Olay razor. In preparation, it seems the brand team found that unshaven legs contributed most frequently to a loss of confidence at the beach so the Venus & Olay team are leaning on a new sponsorship to launch the razor. The Venus & Olay Razor will be the Official Razor -- and first-ever beauty partner -- of Sports Illustrated Swimsuit 2012.
"The Venus & Olay razor is revolutionizing the shaving aisle. There might be other razors claiming skin benefits, but only Venus has the benefit of this unique partnership with Olay, and their rich heritage and expertise in skincare," said John Holding, Marketing Director, North America, Gillette & Venus. "When it comes to shaving, women want the best of both worlds: they want effective hair removal, and to also keep their skin looking -- and feeling -- its best. Venus razors have always offered women Goddess Skin, because shaving is where it all begins. But Venus & Olay is the newest and an outstanding way to achieve it."
According to a recent survey conducted by the companies, 84 percent say forgetting to shave would make them lose confidence fastest at the beach -- even over having a few extra pounds, cited by 62 percent. So the Venus & Olay have partnered with SI as the Official Razor -- and first-ever beauty partner -- of Sports Illustrated Swimsuit 2012. Together, they will give women a behind-the-scenes look at what it takes to prepare for the most-viewed swimsuit shoot of all time. Starting February 14, 2012, in conjunction with the 2012 launch week, SportsIllustrated.com will feature four custom webisodes created with Venus, highlighting a day-in-the-life and beauty secrets of Swimsuit model Chrissy Teigen, including how she achieves Goddess Skin with her Venus & Olay razor.