Jun 14, 2010 at 01:40 PM
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Six Flags & Wal-Mart Team Up For Family Days

Six Flags Entertainment and Wal-Mart announced today a media partnership and consumer purchase promotion that will allow Walmart customers to save on tickets and receive exclusive benefits at theme parks nationwide.

Throughout the month of June, Walmart customers shopping on Wednesdays and Thursdays can use a weekly promotion code on their receipt to register to purchase a $99 "Walmart Family Days" package with four tickets to Six Flags on Wednesday, Thursday or Friday. Customers enter the promotion code found on their Walmart receipt at www.sixflags.com/walmart in order to register and receive an email for package redemption.

"Both Walmart and Six Flags have a long tradition of providing value to their customers and this promotion offers a great opportunity for families to have a fun day with an eye on their budgets," said David McKillips, SVP, Corporate Alliances, Six Flags Media Networks, the media and sponsorship sales division of Six Flags Entertainment. "We are also pleased to be part of a far-reaching campaign which brings together two family-friendly brands in time for the peak summer season."

Six Flags parks will also introduce "Walmart Wednesdays Rise & Ride" where "Walmart Family Days" ticket holders can enjoy an extra hour of early morning ride time on Wednesdays. A similar partnership was recently created for Post Foods. Ticket holders will also have access to other in-park savings on food and attractions.

Additionally, this joint media and marketing initiative includes a place-based media campaign that takes advantage of Six Flags' national digital out-of-home (DOOH) network, along with in-park, in-store and online promotions. This includes information about the benefits of "Walmart Family Days" as well as national Walmart branding spots that can be seen on Six Flags TV, Jumbotrons, In-Park Theater Network and Digital Menu Boards throughout Six Flags' parks, as well as online at sixflags.com. In turn, Walmart will support the promotion in its stores as well as through in-market publicity and online.