Aug 03, 2011 at 06:38 PM
written by

Soccer Team Takes Jersey Sponsorship In Stock

English football club, Sheffield United F.C., has signed a three year jersey sponsorship with green tech company, Nexis Holdings, but no actual cash will change hands. In return for the sponsorship, which will put Nexis branding on the back of United's home shirts, the team will receive "a significant amount" of equity shares in Nexis Holdings PLC.

According to a statement released by the team, Blades season ticket holders will have the opportunity to own shares in Nexis. Current season ticket holders will each receive, for a minimal administrative charge of £3.50, 100 ordinary shares in Nexis, which is listed on the Frankfurt stock exchange, and comes out to about $9 at the stock's current price.

"Nexis is an emerging organisation in growth sectors which are going to be dominant in coming years. This is a great opportunity for Nexis to increase their profile and build contacts in the UK," explained Blades owner, Kevin McCabe. "A Football Club the size of ours will offer Nexis great exposure in the UK. We are delighted to have concluded this groundbreaking partnership and expect all concerned to find it very beneficial."

"Bringing economic growth into communities is a cornerstone of our corporate philosophy," Walter Filler, Executive Chairman at Nexis Holdings, said. "I am delighted that the Blades, a historic Club in its own right, as well as its loyal supporters will become shareholders in Nexis."

Judging from this chart, the firm's stock price appears to be down 96% over the past year. Terms and conditions apply.

H/T: Inside Investor Relations via Business Insider