Sony Ericsson's New Tennis Viral
Check out what happens when the Xperia Hot Shots run into The Dirty Sanchez boys, the British prank show equivalent of MTV's Jackass. Xperia Hot Shots Bethanie Mattek-Sands and Sorana Cirstea take on the boys in a game of improvised paintball tennis. The viral video was shot in slow motion with a Sony Ericsson handset.
The campaign builds off Sony Ericsson's Xperia Hot Shots program, an activation component launched this Spring which follows six young stars as they compete on the WTA 2011 tour. The brand has also been closely tied to tennis stars, Maria Sharapova and Caroline Wozniacki.
Sony Ericsson has been a major sponsor of the Women's Tennis Association Tour since 2005. Last March, it signed a two year renewal to the deal.