Jul 18, 2011 at 03:13 PM
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Speedo Dominates New Phelps Xbox Game

One of Michael Phelps' international sponsors will dominate the landscape in his forthcoming video game by 505 Games. Launching in October 2011, Michael Phelps: Push the Limit will integrate the Speedo brand on all swimwear and caps in-game as well as touch pads within all of the pool environments. In Michael Phelps: Push the Limit, players strive to compete in the Annual Games which are held in the Speedo Stadium, a specially built in game environment fully branded by Speedo. In the screen to the right alone, there are three separate pieces of Speedo recognition. To see more screenshots, check out IGN's image gallery.

"Speedo is synonymous with swimming and the inclusion of the Speedo brand in-game brings further realism to the game. As one of Michael Phelps' long standing partners, we are delighted to have them as part of this," commented Ian Howe, President, 505 Games, North America.

"Michael Phelps: Push The Limit takes the thrill of competitive swimming from the pool into the living room, giving even those who don't swim regularly the chance to get involved and engage with the sport. I'm sure that individuals, friends and families worldwide will enjoy the challenge of taking on Michael Phelps, and we hope it may even inspire those who play the game to take to the pool for real!" said Sean Hastings, Vice President of Product and Marketing at Speedo International.

Michael Phelps: Push The Limit will be available in October exclusively for Kinect on Xbox 360. To promote the game's launch, visitors at the 14th FINA World Championships in Shanghai this week will get the chance to preview the game at a Speedo branded area.