Sponsor Spotlight: Retaks Backpacks
One of our newest sponsor members, Retaks, was featured in the April edition of IEG Sponsorship Report! Founder David Meikle discusses how Retaks is using both sponsorship of existing events, as well as their own proprietary events, to grow the brand of this newcomer to the backpacking space. The lifestyle backpack-maker is using events like the Action Sports World Tour and the 3rd Retaks Expressions Tour to grow awareness with an active, teen audience. Check out the this month's sponsorship report (page 6) for more details!