Jul 16, 2010 at 11:11 AM
written by Jen Lebron Khuney, San Diego Union-Tribune

Sponsors Considered for San Diego Beaches

If swimmers get caught in a rip current off San Diego, efforts to save their lives could soon be sponsored by a wireless company.

Or a bank. Maybe a fast-food chain.

A San Diego City Council committee voted unanimously Wednesday to move forward with a plan to raise revenue by expanding corporate sponsorships to lifeguard towers, benches and walkways at city beaches.


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