Jan 25, 2010 at 05:21 PM
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Sponsors of Tomorrow Bring 'Geek Humor' to Super Bowl Broadcast

Intel will be the title sponsor of the post-game show on CBS in addition to returning as an individual Super Bowl advertiser after more than a decade, in support of its 2010 Intel Core processor family.

Intel will debut two new commercials over three purchased 30-second spots, the first airing during the fourth quarter. Each commercial employs a sense of "geek humor" and will center on the 2010 Intel Core Processor family.

Timing of the Super Bowl and the audience it draws are "perfect" for Intel this year, according to Intel vice president and general manager of Corporate Marketing, Deborah Conrad.

"We just launched our all new 2010 Intel Core family of processors and were looking for the perfect place to run our newest "Sponsors of Tomorrow" ads, the first to spotlight not only the Intel brand, but our processors as well," Conrad said.

Here's a promotional video highlighting the 2010 Core Processor Family:

Last year Intel partnered with four companies for the first Super Bowl commercial in 3-D. With its spot during Super Bowl XLIV, Intel returns as an individual Super Bowl advertiser for the first time in 12 years.

Created by San Francisco independent ad agency, Venables Bell & Partners, the Super Bowl and post-game spots present Intel Core as a technological game changer in processor technology.

"We could have taken a serious approach to touting the industry's most advanced processors, but the overwhelming success of our 'Sponsors of Tomorrow' ads tells us 'geek humor' works," Conrad said. "Our new ads continue to poke fun at smart people, and the folks working at Intel are among the smartest around.

Here's a couple spots from Intel's Fall 2009 campaign: