Sponsors Step Up in Wake of Gov't Shutdown
Sporting events may go overlooked in light of more pressing needs, but last weekend's Air Force-Navy game, like many other government-funded programs, was put in jeopardy due to the ongoing government shutdown. With no government funds available, Air Force turned to its sponsors to raise the $230,000 necessary for the team to travel to Annapolis, Maryland.
A few hours after conversations started with USAA, both an Air Force and Navy sponsor, the company had pledged to foot the bill for the entire $230K.
“I was expecting we'd get $50,000 or $100,000,” Air Force Academy Athletic Corporation CEO Derm Coll told USA Today. "They came back and said they're picking up the whole thing; let's get this game going, it's important for us to support the military."
Got any other examples of brands stepping up their marketing partnerships because of the government shutdown?