Jan 07, 2011 at 03:26 PM
written by Brian Gainor

Sports Marketing Trends to Follow in 2011

Thomas Janca of Proximity Prague recently posted a terrific Powerpoint presentation on SportsMarketing20.com that details emerging trends in the global sports marketing landscape. The presentation featured some great insights that I wanted to share as key discussion points to monitor.


Ten (10) sports marketing trends highlighted in the deck for 2011 included:

1. Digital In-Game Experience
YinzCam, FanVision

2. Social Gaming
adidas' UEFA Champions game, FIFA Superstars, Nike's I AM PLAYR

3. Content Marketing
Viral videos, digital program ads

4. Grassroots Marketing
NJ Nets' Hoops and Pancakes, Sigma Olomouc's community efforts

5. Crowdsourcing
St. Louis Cardinals' fan scouting reports, Boston Globe WC fan perspectives

6. Local-Based Networking
Washington Redskins and Manchester City's Foursquare efforts

7. Group Buying
Univ. of Colorado and Washington Wizards Groupon promos

8. Virtual Goods
The Golf Warehouse's Facebook credits, Virtual appearances by pro players

9. Ambush Marketing
Bavaria - World Cup, Nike - Berlin Marathon, Hugo Boss - 09 British Open

10. QR Codes
Detroit Red Wings and Sacramento Kings' QR Code efforts

Check out Thomas' insightful document below:

Game, Set, Fans: 10 Sports Marketing Trends for 2011
View more presentations from Tomas Janca.

Brian Gainor is a passionate sports marketer with agency experience as well as an extensive background working in the NFL, NFL Europe, and collegiate athletics. As a Sports Partnership Activation Consultant, Brian created Partnership Activation, Inc. to provide sports business professionals with "industry best practices" - creative ideas that provide opportunities to generate incremental revenue.