Spotify Adds Big Name Partners To U.S. Playlist
The much hyped European music service, Spotify, has finally landed on U.S. shores. To celebrate, it has enlisted some heavyweight brand partners to help spread the word to music-loving Americans. Exclusive launch partners include Coca-Cola and Sprite, Chevrolet, Motorola, Reebok, Sonos and The Daily.
"These brands will all be launching innovative campaigns in partnership with Spotify in the coming weeks and months," a news release from the company said. The much heralded services provides on-demand access, with no buffering, to a library of more than 15 million songs.
Coca-Cola created a special micro-site where fans can obtain codes to unlock free subscriptions. Facebook is Chevrolet method of distribution, giving away free 150,000 Spotify invites from its Sonic Facebook page. Meanwhile, Motorola Mobility is the "exclusive mobile device and tablet launch partner" for the service.
"We believe that music is the most social thing there is and that's why we've built the best social features into Spotify for easy sharing and the ultimate in music discovery," Daniel Ek, Founder and CEO of Spotify, said.
Spotify is available in 8 countries: USA, UK, Sweden, Finland, Norway, France, The Netherlands and Spain, garnering over 10 million registered users, and more than 1.6 million paying subscribers in those countries.