Sprint Dials Up Real Housewives
Bravo has partnered with Sprint as the first ever 360° multi-platform sponsor for “The Real Housewives” encompassing an on-air, online and mobile presence for the fifth season of “The Real Housewives of Orange County,” airing Thursdays on Bravo.
Sprint will have a weekly on-air presence via tagged tune-in spots and billboards. Sprint will also be the exclusive sponsor of a weekly online webisode series called “A Day In The Life,” where fans can experience the life of an Orange County housewife first hand, following each of the ladies during a typical day. “A Day In The Life” will air exclusively on BravoTV.com and will be promoted via a custom weekly on-air spot. Sprint will also sponsor The Real Housewives Mobile Fan Club, in which fans sign up to receive special access to the Housewives and show-related content on their phones including behind-the-scenes trivia and fun fact messages, exclusive bonus content, video and more.
“Bravo delivers real results for our sponsors and analysis of Nielsen IAG data has shown that brands that reach consumers on multiple platforms produce a greater impact,” said Susan Malfa, Senior Vice President, Ad Sales, Bravo Media and Oxygen Media. “The Real Housewives franchise is one of the most talked about shows on television today, with a passionate, engaged fan-base that drives ad effectiveness.”
According to Nielsen IAG, Bravo earned seven out of the top 15 product placement spots based on brand recall in the third quarter of 2009.