Starbucks Delights Fashion Week Fans With Frappuccino.com
While many Fashion Week sponsors have an exclusive content component to their activation this year, Starbucks has successfully married social media and exclusive behind-the-scenes reports to make Frappuccino.com a content-rich destination not for both coffee drinkers and fashion fans.
Frappuccino.com allows Fashion Week followers to check out highlight videos from the tents, watch q&a's with designers, view photos, learn about upcoming fashion events and, naturally, design their own frappuccino.
Starbucks hired Amanda Garrigus, a regular Fashion Correspondent for the E! Network, to cover Fashion Week for the brand. To spread the word about the activation, Starbucks has also sponsored leading fashion blogs such as its deal with Fashionista.com. On-site, the brand's presence starts at the Starbucks Frappuccino coffee drink café within Mercedes-Benz Fashion Week and bottles of the caffeinated good stuff can be seen at shows throughout the week.
Frappuccino coffee drink café