State Farm Activates Music Awards with "Celebrity Music Teacher for a Day"
As part of its 22nd Annual Billboard Latin Music Conference and Awards sponsorship, State Farm is hosting Latino singer/songwriter, Gustavo Galindo, to serve as "Celebrity Music Teacher for a Day" at various high school music classes around the nation. State Farm's "Celebrity Music Teacher for a Day" activation is taking place in 5 markets in conjunction with the Latin Billboard Awards concert series, which is also sponsored by State Farm.
"Teen driver safety and education awareness are pillars of the State Farm commitment to strengthen our youth," said Pam El, State Farm Marketing Vice President. "This initiative aligns with our promise to build safer, stronger, and better educated communities. We're committed to strengthening the communities in which we live and work by teaming up with great partners to make good on that promise."
"I am honored to have been able to partner with State Farm on its first 'Celebrity Music Teacher for a Day' initiative and as the tour's exclusive performer and spokesperson," said singer/songwriter, Gustavo Galindo. "Teen driver safety is an issue that is near and dear to me, and in which I have a personal experience. To be able to instill awareness of safe-driving practices among these young adults through my music and in collaboration with State Farm is a tremendously rewarding experience."
For the next two weeks, Gustavo Galindo will team up with five State Farm agents and visit a high school music class in Dallas (April 6), Miami (April 8), Chicago (April 12) and Los Angeles (April 14). Gustavo's lesson plan includes an overview of the song-writing process, key learnings about "making it" in the music industry, co-writing a song with the students, while encouraging them to drive safely and stay in school. The program ends with an interactive trivia Q&A about the lesson and an autograph-signing session for students.