Study: Mets Get Most News Coverage For MLB Naming Rights Partner
According to research conducted by Joyce Julius & Associates, Inc., a firm that specializes in measuring sponsorship media, Citi Field led all 20 MLB naming rights deals in getting news media exposure for its sponsor during the 2011 regular season campaign. Joyce Julius calculates the value of news coverage by comparing the media exposure results to the cost of reaching the same size audience through traditional advertising.
"Typically there is a reduction of MLB news coverage over the course of the season as teams begin to fall out of contention, and with the beginning of NFL training camps," said Eric Wright, Joyce Julius VP of Research and Development. “This year was even more impacted by the coverage devoted to the NFL lockout and the eventual settlement.”