Subway Offers Blank Check To Biggest Loser
Shay Sorrells, a contestant on this season of the wildly popular NBC series, The Biggest Loser, will continue on her weight loss journey, with the help of Subway restaurants. Shay began her experience as the heaviest contestant in the show’s history, weighing 476 pounds and in last night's finale weighed in at 304 pounds.
To ensure the continuation of her remarkable journey, Subway restaurants will continue to sponsor Shay, offering her $1,000 for every pound she loses between today and the Season 9 finale of The Biggest Loser in May 2010. Shay accepted her new challenge from Subway last night during the show’s live season finale.
Shay will serve as a spokesperson for Subway in 2010, joining Jared Fogle.
The new partnership will include in-show and online integration throughout Season 9 of The Biggest Loser as well as a mid-season weigh-in and follow up package. In addition to periodic check-ins throughout the show’s next season, fans will also be able to follow her progress at SubwayFreshBuzz.com, NBC.com and BiggestLoser.com.
“My time on The Biggest Loser showed me that I have the capability to do whatever I set my mind to,” said Shay Sorrells. “For anyone who watched me week in and week out, I promise you that I will continue to do my best, because my struggle with weight is a continuing battle. I thank Subway for providing me with another platform and incredible opportunity for showing America that my journey is far from over.”
As part of the deal, Sorrells plans to snack on the Subway Fresh Fit menu, which includes eight sandwiches with six grams of fat or less.
“Shay is an inspiration and we are proud of what she has already accomplished on her road to a better life,” said Tony Pace, chief marketing officer of the Subway Franchisee Advertising Fund Trust (SFAFT). “People are rooting for her, and Shay continues to demonstrate that while weight can be a struggle each and every day, you can meet and exceed your goals with a healthy, active lifestyle. Subway is happy to be part of her journey.”
“This season of The Biggest Loser was all about second chances, and we’d like to thank Subway for extending that theme and giving Shay yet another opportunity to continue her weight-loss journey while encouraging millions of Americans to live a healthier, active lifestyle,” said Mark Koops, Managing Director at Reveille, the production company behind The Biggest Loser.