Oct 25, 2010 at 11:39 PM
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Sundance, Nielsen Introduce New Sponsor Measurement Tool

Sundance Channel, working in conjunction with Nielsen, has developed a new means for sponsors to gauge their return on investment. The Rainbow Media Holdings service is now offering marketers a Measurement Innovation Metric, a qualitative tool assessing an advertising campaign's effectiveness across multiple networks, regardless of whether the campaign employs branded content or traditional advertising.