Sunrise Inks JetBlue for Florida Panthers & BAC
JetBlue will become the Official and Exclusive Airline Partner of the National Hockey League's Florida Panthers and a Pillar Partner of the BankAtlantic Center, its first-ever venue sponsorship.
In celebration the airline is offering an 18 percent off sale for bookings made today at www.jetblue.com/bac for travel between Dec. 2 and Dec. 16, 2009 to/from any of the airline's 18 nonstop cities.
JetBlue's sponsorship will include joint marketing promotions and advertising through 2011: JetBlue will be a Pillar Partner of the BankAtlantic Center, Official and Exclusive Airline of the Florida Panthers, Official and Exclusive Airline of Sunrise Sports & Entertainment (SEE) and will have exclusive rights in the airline category to name, trademarks, uniform, logo in marketing, media, and promotional initiative.
Featured elements include JetBlue Runways and the JetBlue Tarmac: entitlement of main outdoor plaza and walkways; inner bowl, lobby and outer marquee signage; and a JetBlue Hispanic Concert Series. Also, a signature icon which will surely become a Florida landmark: a life-sized tailfin of one of our aircraft sporting the newest addition to the JetBlue livery, Blueberries. Other elements include social media and interactive fan engagement activities, special JetBlue fares to away games, TrueBlue nights at the BankAtlantic Center, and much more. JetBlue has also committed to supporting the Florida Panthers Foundation and associated programs throughout the South Florida area.
"Fort Lauderdale is one of JetBlue's strongest cities and growing, so it makes perfect sense to pair up with one of the fastest growing franchises in South Florida," said Marty St. George, Senior Vice President of Marketing and Commercial Strategy for JetBlue Airways.
"We can now offer Panthers fans flights to all 18 nonstop destinations available; now they can follow their team on the road and never miss a game, or just visit friends and family throughout our robust network, while enjoying the award-winning JetBlue Experience."