Jan 24, 2013 at 02:53 PM
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Super Bowl Spots Let Fans Choose The Ending

Two big-game advertisers this year are handing over the creative reigns to football fans. According to AdWeek, Venables Bell & Partners in San Francisco has created three different endings to Audi's 60-second spot and this Friday, viewers will get to see all three versions and vote for their favorite. Meanwhile, over at CokeChase.com, Coca-Cola fans can not only vote for their favorite ending, but also sabotage the other endings. Here's the teaser..

After the winning 30-second commercial airs, anyone who Likes or Follows the Coke Chase will be rewarded with additional content, and the first 50,000 people who participated in the Chase will receive a coupon for a free bottle of their choice of Coca-Cola, Diet Coke or Coke Zero as a thank you.

“This year’s Coca-Cola Big Game campaign represents the way our Company is evolving as a marketer,” said Stuart Kronauge, General Manager of Sparkling Beverages, Coca-Cola North America. “We’re celebrating the liquid and reminding people that Coca-Cola is the ultimate refresher and engaging them in an unprecedented social experience. This fully integrated fan experience transcends simple TV advertising, hands over the power to our fans and creates new connections with retail on America’s biggest advertising stage.” #activationstag