Oct 27, 2010 at 09:34 PM
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T-Mobile Sponsors <i>The Rest</i> of the Miami Heat

The Miami Heat have entered into a multi-year partnership with T-Mobile USA to be the Official Wireless Telecommunications Provider of the Miami HEAT and AmericanAirlines Arena. The sponsorship includes extensive in-game features, exposure on English and Spanish radio, in-arena signage, retail promotions, social media integration, and other online elements including Presenter of HEAT.com’s TV Companion. T-Mobile will also sponsor the team’s “Noche Latina” initiatives scheduled to take place during three March home games.

T-Mobile will kick off the partnership with the home opener on Friday, in which T-Mobile will host the T-Mobile Tip-Off, a pre-game celebration open to all Heat fans that have a ticket to the game.

“I’m pretty certain HEAT fans are already familiar with the superiority of the T-Mobile brand thanks to the numerous and memorable television commercials Dwyane Wade has starred in throughout the years,” said Eric Woolworth, President of The HEAT Group’s Business Operations. “Their partnership with the HEAT is, thus, an entirely organic endeavor and we are thrilled to have them on board.”

Wade’s relationship with T-Mobile dates back to the 2006-07 season. Since then he has starred in numerous commercials for T-Mobile’s NBA campaign. In addition, Wade served as a coach for the 2009 T-Mobile Rookie Challenge & Youth Jam as part of the NBA All-Star Game activities in Phoenix.

“Dwyane Wade has been one of our great partners, so this new sponsorship with the Miami HEAT is a natural fit,” said Derek Chang, Director of Sponsorships at T-Mobile USA. “We’re looking forward to working with the HEAT to develop exciting programs for the fans and our customers. The T-Mobile Tip-Off event couldn’t be a better way to start the new season.”